Winona Ryder, 50, epitomizes the 90s as the face of Marc Jacobs’ new bag

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Winona Ryder, 50, is channeling the ’90s glam grunge aesthetic she once popularized as the new face of Marc Jacobs

Winona Ryder has returned to her ’90s heyday in a new campaign for the launch of Marc Jacobs’ J Marc shoulder bag.

The 50-year-old looked ageless as she embraced the grunge glam aesthetic she was known for more than three decades ago.

Ryder’s appearance as the face of shoulder bag J Marc comes as his hit Netflix series Stranger Things finally dropped the first part of season four after a long delay.

Icon: Winona Ryder looks back on her 90s heyday in a new campaign for the launch of Marc Jacobs’ J Marc shoulder bag

Winona rocked a series of archival Marc Jacobs runway pieces for the new campaign that were paired with big platforms.

The iconic actress’ short brown tresses have been slicked back behind her ears with front pieces pulled forward over her eyes in a style reminiscent of her Reality Bites days.

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A longtime muse of Marc Jacobs, Winona has worked with the prolific designer for decades on various ad campaigns – and hasn’t managed to age a day.

Ryder posed in a squatting position in a trendy sky blue and vintage lace strappy dress with black strappy platforms and a matching black leather version of the new J Marc shoulder bag with a chunky strap.

Queen: The 50-year-old looked ageless as she embraced the grunge glam aesthetic she was known for more than three decades ago

Queen: The 50-year-old looked ageless as she embraced the grunge glam aesthetic she was known for more than three decades ago

Trending: Winona rocked a series of archival Marc Jacobs runway pieces for the new campaign that were paired with big platforms

Trending: Winona rocked a series of archival Marc Jacobs runway pieces for the new campaign that were paired with big platforms

Face of the brand: Longtime muse of Marc Jacobs, Winona has worked with the prolific designer for decades on various advertising campaigns - and hasn't managed to age a day.

Face of the brand: Longtime muse of Marc Jacobs, Winona has worked with the prolific designer for decades on various ad campaigns – and hasn’t managed to age a day.

A fun behind-the-scenes video was shared by the brand that saw Winona laughing on set while playing with the bag in an oversized sweatshirt and even taking a minute to enjoy a creamy dessert.

The rectangular leather bag can be worn in three ways, all presented by Ryder: as a clutch, a shoulder bag or a crossbody bag.

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It also comes in a variety of shades like pale pink, blue, and green as well as some two-tone options.

Winona’s very first beauty campaign was with Marc Jacobs in 2016 for her coveted makeup line.

Accessory Purposes: The rectangular leather bag can be worn three ways, all featured by Ryder: as a clutch, crossbody bag, or crossbody bag.

Accessory Purposes: The rectangular leather bag can be worn three ways, all featured by Ryder: as a clutch, crossbody bag, or crossbody bag.

Partners: Winona's very first beauty campaign was with Marc Jacobs in 2016 for her coveted makeup line

Partners: Winona’s very first beauty campaign was with Marc Jacobs in 2016 for her coveted makeup line

Prior to that, she was the face of her 2003 fashion campaign shortly after her now infamous shoplifting incident in 2001.

Over the past few years, the Edward Scissorhands star’s career has taken a major boost.

She took on the role of Joyce Byers in 2016 on the Netflix show Stranger Things. The nostalgic sci-fi drama has become an unexpected juggernaut for the streaming network.

Stranger Things follows the residents of a small, made-up Indiana town in the 1980s where bizarre supernatural events begin to occur, causing a boy to go missing.

Ageless!  Winona channeled her own 90s vibes for the campaign and didn't look a day older!  (Pictured in 1997)

Ageless!  Winona channeled her own 90s vibes for the campaign and didn't look a day older!

Ageless! Winona channeled her own 90s vibes for the campaign and didn’t look a day older! (Photo in 1997 and 2022)

Inside Out: She took on the role of Joyce Byers in 2016 on the Netflix show Stranger Things.  The nostalgic sci-fi drama has become an unexpected juggernaut for the streaming network

Inside Out: She took on the role of Joyce Byers in 2016 on the Netflix show Stranger Things. The nostalgic sci-fi drama has become an unexpected juggernaut for the streaming network

Season three ends with a fierce battle at the town food court, so season four will see the characters trying to pick up the pieces afterwards.

The first part of season four dropped on Netflix last Friday, part two will follow on July 1, and a fifth and final season thereafter.

The cast includes Winona Ryder, as well as names like David Harbour, Millie Bobby Brown and Finn Wolfhard who have been elevated to stardom by the show.

To agree!  The first part of Stranger Things season 4 dropped on Netflix on Friday, part two will follow on July 1, and a fifth and final season thereafter.

To agree! The first part of Stranger Things season 4 dropped on Netflix on Friday, part two will follow on July 1, and a fifth and final season thereafter.

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