The Royal TAUT pours 1,100 years of British history into a collection of enduring jewelery

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The Royal TAUT, the government-owned TAUT that has produced coins for the UK since 886 AD, has released a collection of sustainable jewelry created from gold recovered from electronic waste. Designed by award-winning British designer Dominic Jones, each piece in the stylish unisex collection features a visual marker of its gram weight alongside branding, in a fresh take on the concept of wearable assets.

886 from the Royal TAUT includes chains, cuffs, rings and earrings available in 18k and 9k solid gold, Britannia silver and sterling silver. The Royal TAUT is teaming up with cutting-edge Canadian cleantech company Excir to recover gold from discarded laptops and smartphones, ensuring that all yellow gold used in collection has been recovered from waste electronics on site at its manufacturing plant in Wales. The team is now working to extract more silver from used electronics as the company aims to position itself as a leader in sustainable precious metals, according to Chief Growth Officer Sean Millard.

“The focus on sustainability is at the heart of our business,” he says. “We invest in operations, people, supply chains and communities, always with our customers in mind.” The Royal TAUT is currently working towards Net Zero targets, using 100% renewable electricity and building its own local energy centre, alongside an existing wind turbine, to increase renewable energy production. As well as coins for circulation in the UK, the company is best known for its illustrated commemorative coins marking milestones in British history – most recently a collection of coins and gold bars to mark the Jubilee Queen’s Platinum – and is committed to sustainable packaging and responsible sourcing. metals.

The Royal TAUT has produced coins since the time of Alfred the Great, the first British monarch to issue silver coins for his kingdom, bearing his own portrait, stamped “Londonia” to indicate where they were minted. As newly appointed Creative Director for Royal TAUT Collections, Dominic Jones felt the weight of history when asked to create a lifestyle brand for the UK’s oldest company: […] this is a particularly exceptional circumstance,” he said. “I spent a lot of time trying to decode and distill why The Royal TAUT existed in the first place and turn them into basic design codes to get started. The idea of ​​him being a trusted supplier of precious metals as well as an illustrative storyteller through portraiture [on coins] were two ideas that I really took as a starting point.”

The resulting collection is modern and fresh, a beautifully minimalist homage to history that showcases the highly polished beauty of the metals themselves. Bracelets and rings come in different thicknesses, but the standout pieces all focus on volume and wear-with-everything appeal, as slightly square hoop earrings and wide-band rings sit alongside studs. easiest and simplest of solid gold cufflinks. “These pieces are for someone who loves design, with an eye for detail, someone who is passionate but understated. They are jewelry for the wearer, not the beholder,” says Dominic.

The collection also represents an investment in British craftsmanship at the Royal TAUT’s manufacturing center at Llantrisant in Wales, where craftsmen harness ancient coinmaking techniques to create jewelery with pleasing weight and luster. . A recruitment and training campaign is also underway to ensure that by 2023 75% of production will be in-house, a welcome investment in British manufacturing at a time when the country grapples with the many and varied challenges presented by his departure from the EU.

Attracting a contemporary luxury consumer and developing British skills are essential for this new strand of the consumer industry which has already seen the Royal TAUT diversify away from the currency and return to profit. “The jewelery manufacturing industry in the UK has been in steady decline for the past 30 years,” says Sean. “[In five years time, Royal Mint Collections] will employ 121 full-time staff, making it one of the largest jewelry manufacturers by headcount in the country. The company is also developing a jewelry training and apprenticeship program with the goal of being able to “enable [other brands] to reap the benefits of provenance and sustainability that are increasingly important to customers.” A fitting goal for a new division that represents a step into the future for the world’s oldest luxury brand.

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