How Game Creators Can Embrace User-Generated Content


User-generated content (UGC) in games, more commonly referred to as “mods”, is a big part of the gaming experience. It’s also a controversial topic for game developers. But the GamesBeat Summit panelists proposed that the industry might come to terms with the idea of ​​the panel “Learning to Love UGC: Harnessing Player Choice”. It was moderated by Jeff Grubb of GamesBeat.

Panelists said mods can have several benefits for a game and its creators. Damien Mauric, SVP of Business Development for Sega Studios, said of UGC, “As a publisher, we really like to support modding and the community… We’ve always encouraged the community to create content, because it helps us. allows you to do several things. First, to continue to provide content to players, which is great. But also to make sure they continue to engage with the game and the franchise.

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Romain de Waubert, head of studio and CCO of Amplitude Studios, explained how the studio supported mods for its recent game, Humankind. “[UGC] will keep the game alive for a very long time…and sometimes what we’ve seen in the past is that it would make our games evolve. We have content that we would never have thought of, but sometimes there are improvements to the actual vanilla game that we would never have thought of. He also said the mods are a “huge source of inspiration”.

How to integrate UGC in games

Scott Reismanis, founder and CEO of, a mod support solution, said UGC can sometimes be restricted by access. “In some ways, only hardcore gamers could access this content, because they had to quit the game, go to the site, download it, then install it and hope it worked.”, as Reismanis pointed out, strives to make mods more universal and easily discoverable.

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One factor game publishers need to consider is whether UGC can be monetized. Mauric added, “At the moment we are still looking at what monetizing UGC might mean as there are a lot of legal implications… What would happen if someone from the community contributed content unlicensed third party and start monetizing it? So there is a big risk here for publishers. Curation and moderation is one of the aspects that needs to be looked at very carefully.”

Reismanis added that creators can both nurture their communities and be cautious. “The more you activate [creators], the more they will experience, and this should be celebrated and encouraged. However, taking the next step and potentially introducing commercialization into all of this requires a lot of thought. That probably means not necessarily bringing it into a game that has a large established following and modding community and then changing the rules for them. There will definitely be steps in there, and maybe the first step could be sponsorship of these types of models where it’s almost a voluntary contribution from gamers who want to support their favorite creators and encourage them to create more different content.

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The post How Game Creators Can Embrace User-Generated Content appeared first on Venture Beat.


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