Ferrari Roma BrandVoice: the key to the Nuova Dolce Vita


Unlock the Ferrari Roma Black Box to enjoy the most immersive luxury automotive experience of the year.

Have you ever met someone for the first time and instantly realized there was something special about them? A unique charisma that sets them apart from the crowd, or a certain impressive yet intriguing X-factor?

It’s the feeling that people invariably have when they meet Aaron. From the other side of a room, it can seem unapproachable, even intimidating. But then he smiles with a warmth and subtle play that draws you in and puts you at ease.

But despite being a magnetic presence and a compelling conversationalist, Aaron isn’t the kind of person who shares his story with just anyone. Not wanting to go into detail, he just says, “I used to turn businesses into multi-million dollar businesses. Now I help others do it.

But while the finer details of Aaron’s work and personal life remain off-limits to all but his closest confidants, there’s one more piece of information he’s willing to share: he has a Ferrari Roma Black Box. hidden somewhere in his office.

Today, Aaron finds himself sought after serially by a new generation of entrepreneurs and trailblazers, all looking for some valuable advice from a man who has done it all while maintaining a sense of wonder and a keen appreciation for the finer things in life. .

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“When I was younger,” he says, “I was really focused on the next step, the new high. As I got a little older, I realized that true success should only be seen as a passport to life’s richest and rarest experiences. The Italians, as they do with many things, have a term for it: La Dolce Vita. While ‘the sweet life’ is the closest approximation in English, to me it’s a mistranslation of the refined sensory overload that defined Rome during its heyday of the 1950s and 1960s.”

This is not to say, however, that Aaron is motivated solely by indulgence. “If one never takes, the karmic descent will always wait in the wings”, he thinks. “There is a deeper joy, a cleansing of the very soul, to be had in giving back, in doing good.”

Expanding on what drives him now, Aaron continues, “There are certain causes that should be personal priorities for everyone, like helping the young, the poor and the disadvantaged. Those of us who can afford it must do what we can. Virtue, however, should be its own reward. So, even if I won’t say more, I can assure you that I do everything I can to keep the balance between my life and my soul.

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The mark of a youth well spent

However, Aaron’s philanthropic outlook does not mean he adopts a lifestyle opposed to luxury. Quite the opposite, in fact. Acknowledging this, he says, “For me, living the finer things in life and sharing them with those I love the most is just as much an obligation as helping those who have the least. Beautiful clothes, good food and beautiful places are essential elements to live fully and, for me, the mark of a well-spent youth. With that in mind, I pride myself on never missing the rare occasions when truly unique sensory experiences are there to be savored, especially if they involve Ferrari, a brand I have loved throughout my career.

With such a passionate predilection for the marque, it was only a matter of time before Aaron learned that Ferrari was conjuring up something quite special as it sought to make the world aware of all that Ferrari Roma had to offer. As he discovered, this automotive masterpiece was created to stimulate all the senses, and therefore demands a multi-sensory encounter exclusively for luxury car connoisseurs.

“I was immediately intrigued,” he says. While money can buy you most things, it’s true that some experiences are so rare and so bespoke that you really have to be invited. Fortunately, I was.

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An inspiring and multi-sensory invitation

His interest piqued, Aaron soon finds himself gently probed by a discreet representative of Ferrari. A day or two later, a Black Box was delivered to her doorstep. He soon realized that this was the long-sought key to La Nuova Dolce Vita, the legendary Maranello-based brand’s stylish update on Rome’s enduring appeal.

“It’s a beautiful puzzle, a tantalizing glimpse into something special,” he says. “It hints that there will be a chance to dine and relax with those who have the same appreciation for good things, before learning the secrets of the Ferrari Roma from the people who were involved in its creation. And then Most intriguing of all is the chance to get behind the wheel of this latest distillation of Ferrari magic.Who could resist?

To be assured of your own chance to explore the mysteries of the Ferrari Roma Black Box, the key to this year’s premium living and immersive driving experience, all you have to do is click this link and unlock the true meaning of La Nuova Dolce Vita for yourself.



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