Apple Music replaces Pepsi as sponsor of Super Bowl Halftime Show

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The iconic Super Bowl Halftime Show is getting a major revamp.

Apple signed on the dotted line to become the title sponsor of the event, replacing Pepsi, who has sponsored the show for the past ten seasons.

The multi-year sponsorship begins with this season’s Super Bowl on February 12 in Glendale, Ariz.

“Music and sports hold a special place in our hearts, so we’re thrilled that Apple Music will be part of the biggest stage for music and football,” said Oliver Schusser, Apple’s vice president of Apple Music and Beats, in a statement. .

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“We look forward to more epic performances next year and beyond with the Apple Music Super Bowl Halftime Show.”

Snoop Dogg, Dr. Dre, Eminem, Mary J. Blige, 50 Cent and Kendrick Lamar will be the last to perform the Pepsi Super Bowl halftime show.
Getty Images

The terms were not announced, but analysts had expected the league to receive at least $50 million a year for the rights.

“We are proud to welcome Apple Music to the NFL family as our new partner for the iconic Super Bowl Halftime Show,” said Nana-Yaw Asamoah, the NFL’s senior vice president of partner strategy, in a statement.

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Pepsi was the namesake of 10 years of halftime gigs with Mary J. Blige, The Weeknd, Coldplay, Bruno Mars and many others.
Pepsi was the namesake of 10 years of halftime gigs with Mary J. Blige, The Weeknd, Coldplay, Bruno Mars and many others.
Getty Images

“We couldn’t think of a more suitable partner for the world’s most-watched music performance than Apple Music, a service that entertains, inspires and motivates millions of people around the world through the intersection of music and technology,” added Asamoah.

Last year’s halftime show turned out to be a huge success, according to the NFL after more than 120 million viewers watched the show. Performers included Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, 50 Cent and Kendrick Lamar.

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Pepsi became a sponsor of the halftime show in 2013, taking over Bridgestone, who sponsored the show from 2008 to 2012.

Pepsi’s ten seasons as sponsors of the halftime show saw a star-studded roster of artists take the stage over the years, including Beyonce, Coldplay, Bruno Mars, Katy Perry, Lady Gaga, Justin Timberlake, Maroon 5, Shakira, Jennifer Lopez and the weekend.

With Post wires

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